The key words here are “influence behavior.” Think about the way that your mind works. We have stories in our brains about how the world works. And they act like filters. They act like software. The stories tell us what facts to accept and what facts to reject. So whenever you’re trying to influence someone’s behavior, you have to ask yourself first, “What story is in their brain? What stories are they holding onto that make them behave the way they do? And if I want to change that, you need to ask yourself, “What new story can I give them?” – Andy Goodman
Your story might inspire new donors and volunteers.
Living is Giving. Anyone operating or volunteering with a nonprofit lives these words every day.
Non-profits need effective storytelling to motivate their volunteers, attract new donors and spread the good news of their mission. The first step to attracting a heart-warming, perhaps life-changing gesture of goodwill begins with a story.
In order to raise more money, you must get potential donors excited to support your cause. The best way to do that is by telling better stories.
Stories about those who work every day to further your mission—your staff and volunteers.
Stories about those who have seen their lives change because of your work—your clients and your why.
Stories about human beings and how they feel when they witness these changes and see the fruits of their generosity—your donors.
These stories are everywhere. Telling and sharing stories skillfully will increase your donor retention rates and donation amounts. If you can change minds and behaviors, you will be able to attract more engaged donors and volunteers.
Start with your why and work your way forward. A good story can change the course of your organization. A great story can change your donor landscape forever. The people served by your nonprofit are relying on you to adapt, if what you are doing isn’t working or isn’t working enough. It’s time to shift, to change your story or to invest in telling a different one. One that works. One that attracts. One that is pure and touches the heart.
A great story versus a good story can make the difference between keeping your donors and volunteers connected or losing them to the next good cause. Make sure to put a face on your work every day.
The key is you’ve got to be willing to change, to take a risk on a really great story and a really great storyteller. I’m here to help.